How Sportradar is leveraging data to create new betting opportunities in sports
Wednesday 20 de March 2024 / 12:00
2 minutos de lectura
(St Gallen).- In 2023, Sportradar Group AG introduced Computer Vision, a new technology designed to enhance the sports viewing (and betting) experience. The program can process visual inputs from live sports and gather statistics at 100 times the speed of a human, with data available in milliseconds.
This introduction of real-time microdata to live broadcasts unlocks a new world of possibilities, including augmented streaming, which turns broadcasts into immersive experiences where viewers can see advanced game insights through augmented-reality overlays, effectively designing their own custom telecast. Its rapid data collection and instant integration also allow for tangible, meaningful betting insights in real-time, driving micro-betting forward across sports.
Founded in 2001, Sportradar covers close to 1 million events annually across 90-plus sports. Computer Vision was first released in February 2023 for table tennis, a top-five sport for betting globally, and the company added tennis in December; future targets include basketball and soccer. Sportradar revenue is projected to grow approximately 20% in 2023, to more than $950 million.
By Paul Mueller
Categoría:Analysis
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
GAT EXPO CARTAGENA 2025
28 de April 2025
Colombian Olympic Committee, GAT Expo, and Colombian Official Esports Announce Historic Partnership to Promote Esports as an Olympic Discipline in Colombia
(Cartagena) - The Colombian Olympic Committee (COC) and GAT Esports have sealed a strategic partnership to promote esports as part of the country's professional sports ecosystem. The announcement was made at a formal ceremony held at the gaming industry products and services exhibition hall, attended by Marco Emilio Hincapié, President of Coljuegos, COC executives, José Aníbal Aguirre, CEO of GAT Esports, media, and special guests.
Wednesday 30 Apr 2025 / 12:00
GAT Expo 2025: Novelties, technology, innovation, and high-level networking in the magical city of Cartagena
(Cartagena, SoloAzar Exclusive).- Today concludes GAT Expo Cartagena 2025, which has taken place this week with the presence of 23 countries and more than 70 international brands in the historic city of Cartagena de Indias, with its cobblestone streets, flower-filled balconies, and centuries-old walls.
Wednesday 30 Apr 2025 / 12:00
Successful Start to GAT Expo Cartagena 2025, Which Continues with Two Days of Gaming Sector Exhibitions
(Cartagena, SoloAzar Exclusive).- Perfect attendance and strong performance were the highlights yesterday at the GAT Academy conference series at the start of GAT EXPO Cartagena, which continues today and tomorrow with the exhibition of products and services from important companies in the gaming sector, both traditional and online.
Tuesday 29 Apr 2025 / 12:00
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